About Us


We, Premium Concept are a team of passionate consulting professionals that work to add value to the visions of Governments, Public and Private sector organizations to ultimately benefit one and all concerned. We are also a proud and exclusive contractor for NATO.

Great knowledge; Rich experience

Our team members have worked with public and private sector organizations thus come with a deep understanding of how things work. As experts, we know how to support the Governments’ or organizational strategies to ultimately bring life to their visions. We extend our support right from the operational level up to the strategic level and help our clients excel by structuring realistic approaches.

At Premium Concept, we are also concerned about the community development hence all our work centers around achieving the same. We are not only bothered about monetization of our clients’ efforts but keen to create values as well.

Our mission

Our mission is to deliver outstanding results each time by providing one of a kind consulting services to businesses and Governments.

Our vision

Our vision is to expand our client base in the next five years and help our clients achieve the highest efficiency while being able to realize their organizational dreams.


Our core values support our mission of making an unquestionable contribution to a client’s success, through:


we will uphold absolute integrity and maintain independence


when recruiting consultants, we focus on their abilities to enhance our creativity and look to those with a strong desire to develop both personally and professionally.


we are determined to be honest with our clients, tough-minded when necessary and act decisively.


we strive to treat everyone with an equal level of fairness, trust and respect.


Dionysia leolei
(Founder & CEO)

Known as a business visionary and strategic leader with strong ethics, Dionysia Leolei is the founder and CEO of Premium Concept, one of the most innovative privately held boutique consulting firms in Brussels, BE.

Damian Nicell
(Head of Advisory Services)

Specialist in the delivery of international marketing, sales and scale-up solutions across multiple industry sectors, Damian holds a PGD/MSc in International Business (with Distinction) and BA (Hons) in European Business Studies.

Geoff Shuman
(Head of Government Affairs Services)

A highly experienced professional, recently retired as Vice President European Affairs for Airbus. Geoff has organised and participated in numerous successful campaigns at EU level on behalf of companies and organisations.

Donald Heering
(Head Press & Media Services)

A remarkably skilled and result driven PR, Communication & Representation specialist with a broad background in strategic planning and timely execution. Donald works internationally in a wide range of sectors.

Omar Salama
(Head of Operations)

Management professional with strength in project management, business process re-engineering, and performance management. In addition to management talents, wealth of practical knowledge and hands-on experience gained from working for and with major organizations on a global scale. 

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