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From Strategy to Execution: Best Practices for Successful Business Transformations

Updated: Sep 15, 2023

In today's fast-paced and ever-evolving business landscape, it's no longer enough to simply have a good strategy. Execution is equally as important, if not more so when it comes to achieving success and driving business transformations. However, the gap between strategy and execution is often where many companies fall short, resulting in failed initiatives and missed opportunities. In this blog, we'll explore best practices for bridging the strategy execution gap and achieving successful business transformations. Whether you're a small startup or a large corporation, these insights and practical tips will help you turn your vision into reality and drive long-term success.

Having best practices for bridging the strategy-execution gap and achieving successful business transformations is highly crucial for several reasons.

First, successful business transformations can have a significant impact on a company's bottom line, competitiveness, and market position. By executing a well-defined and effectively implemented strategy, companies can achieve higher revenue, increased efficiency, improved customer satisfaction, and better overall business performance.

Second, a clear and well-executed strategy can help align the entire organisation toward a common goal. It can help ensure that all employees are working together and using their resources in the most efficient way possible. This alignment can help break down silos, foster collaboration, and lead to a more innovative and adaptable organisation.

Finally, bridging the strategy-execution gap is critical because it can help companies adapt to changes in the market and stay ahead of the competition. The business landscape is constantly evolving, and companies that can quickly pivot and execute new strategies are better positioned to succeed.

Overall, having best practices for bridging the strategy-execution gap and achieving successful business transformations is essential for companies looking to stay competitive and succeed in today's rapidly changing business environment.

To give you more perspective, here are a few real-world examples of companies that have launched best practices for bridging their strategy-execution gap and achieving successful business transformations.


IBM In 2010, IBM embarked on a transformation journey, shifting its focus from hardware to software and services. To execute this strategy, IBM launched an internal initiative called "Think 40," which aimed to cut $8 billion in costs over four years while investing in growth areas. IBM's strategy involved streamlining its operations, cutting expenses, and investing in research and development. By the end of the four-year plan, IBM exceeded its goals, with earnings per share growing by 22% and operating margins increasing from 13% to 19%.


McDonald's In 2015, McDonald's announced a turnaround plan called "Plan to Win." The strategy involved improving food quality, simplifying menus, and modernising restaurants. To execute this strategy, McDonald's launched a number of initiatives, including an all-day breakfast, a mobile ordering app, and the introduction of digital kiosks. By the end of 2019, McDonald's had experienced five consecutive years of sales growth and had modernised nearly all of its restaurants.

General Electric

In 2011, General Electric launched a transformation initiative called "GE Works," which aimed to improve the company's operational efficiency and reduce costs. To execute this strategy, GE implemented a number of best practices, including lean manufacturing, Six Sigma, and the use of digital technologies. By 2017, GE had reduced costs by $2 billion, improved productivity, and increased profitability.

Establishing best practices can help minimise risks. Business transformations are inherently risky, as they involve significant changes to a company's operations, culture, and strategy. Without a clear plan and best practices in place, companies may face unexpected challenges that can derail the transformation process. By establishing best practices, companies can identify and mitigate risks before they become major issues, ensuring that the transformation process stays on track.

Moreover, establishing best practices can help maximise returns. A well-executed business transformation can yield significant returns for a company, including increased revenue, improved efficiency, and a stronger competitive position.

However, without a clear plan and best practices in place, companies may not be able to fully realise these benefits. By establishing best practices, companies can ensure that they are taking the necessary steps to maximise their returns and achieve the desired outcomes.

The tactical and strategic approach for establishing best practices for successful business transformations from strategy to execution involves several key steps:

  1. Develop a clear and concise strategy The first step is to develop a clear and concise strategy that aligns with the company's vision and goals. The strategy should be based on a thorough analysis of the market and the company's strengths, weaknesses, opportunities, and threats.

  2. Establish clear goals and metrics Once the strategy is in place, it's important to establish clear goals and metrics that will be used to measure progress and success. These goals should be specific, measurable, achievable, relevant, and time-bound (SMART).

  3. Build a strong team A strong team is essential for executing a successful business transformation. The team should be made up of individuals who have the necessary skills and experience to execute the strategy effectively. It's also important to ensure that team members are aligned with the company's vision and values.

  4. Foster a culture of innovation and continuous improvement To ensure long-term success, it's important to foster a culture of innovation and continuous improvement. This involves encouraging employees to come up with new ideas and solutions, and providing them with the tools and resources they need to implement these ideas.

  5. Implement a structured approach to execution To ensure that the strategy is executed effectively, it's important to implement a structured approach to execution. This involves breaking the strategy down into smaller, manageable tasks, and assigning clear responsibilities and timelines for each task.

  6. Monitor progress and adjust the strategy as needed Finally, it's important to monitor progress regularly and adjust the strategy as needed. This involves tracking key performance indicators (KPIs) and making data-driven decisions to ensure that the company stays on track to achieve its goals.

By following this tactical and strategic approach, companies can establish best practices for successful business transformations from strategy to execution. This approach helps companies to minimise risks, maximise returns, build a culture of continuous improvement, enhance communication and collaboration, and improve project management. Ultimately, it can help companies to achieve their goals and stay competitive in today's rapidly changing business environment.


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