Niche Marketing: Reaching Specialised Audiences for Success
Niche marketing involves targeting a specific segment of the market that has distinct needs, preferences, and characteristics. Instead of...
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Aug 11, 2023
Long-Term Investment: How Sustainable Strategies Attract Stakeholders and Drive Value
In a rapidly evolving business landscape, where societal and environmental concerns are gaining prominence alongside financial metrics,...
Aug 4, 2023
The three phases of contract management in Aerospace & Defence (how to avoid pitfalls at each stage)
Contract management in the Aerospace & Defence industry typically involves three main phases: pre-award, award, and post-award. Each...
Jul 31, 2023
Nonstop Sales Boom: Explore Sales Leader's Tools and Methods That Boom Your Sales
In the ever-evolving landscape of sales, where competition is fierce and customer expectations continue to rise, one goal remains...
Jul 17, 2023
What is SNAP Selling: Speed Up Sales and Win More Business
SNAP Selling: Speed Up Sales and Win More Business" is a sales methodology introduced by Jill Konrath in her book of the same name. The...
Jul 17, 2023
Rising Above the Competition: Best Practices for Mastering Business Management in A&D
Rising above the competition in the aerospace and defence industry means differentiating your business in a way that allows you to...
Jul 11, 2023
Following the Money Trail: Uncovering the Root Causes of Your Business's Lack of Profits
Following the money trail and uncovering the root causes of your business's lack of profits is crucial for several reasons. Firstly,...
Jul 10, 2023
Finding Allies: How to Identify and Approach Potential Partners for Your Defence Business
In the fiercely competitive landscape of the defence industry, where cutting-edge technology, complex contracts, and evolving...
Jul 10, 2023
Breaking Down the Numbers: Analysing Financial Performance to Identify Profitability Issues
In today's fiercely competitive business landscape, understanding and managing financial performance is crucial for sustained success....
Jul 3, 2023
Winning Big: Leveraging Account-Based Selling for High-Value Account Acquisition
Account-based selling is not just about casting a wide net and hoping for the best. It's about crafting a targeted, personalised approach...
Jul 3, 2023
Unlocking Growth: Sales and Marketing Techniques for Aerospace and Defence Companies
In the ever-evolving landscape of the aerospace and defence industries, one thing remains constant: the pursuit of growth. With a rapidly...
Jun 22, 2023
Leaders in Defence: Christopher Kubasik, the CEO of L3Harris Technologies, Inc
In an ever-evolving world, where security and defence are paramount, leaders emerge to shape the course of nations' safety and...
Jun 19, 2023
Remote Leadership: Nurturing Virtual Teams for Business Expansion
In an era marked by rapid technological advancements and shifting work dynamics, the concept of traditional office spaces and in-person...
Jun 12, 2023
The Human Factor: Addressing Human-Related Risks in Aerospace and Defence
In the fast-paced world of aerospace and defence, where cutting-edge technology and complex systems reign supreme, one essential element...
Jun 12, 2023
Delighting Customers: Going Above and Beyond in Customer-Centric Selling
In today's highly competitive business landscape, organisations are increasingly recognising the power of customer-centric selling. The...
May 28, 2023
Cultivating a Culture of Excellence: Leadership Practices in Aerospace and Defence Companies
In the fast-paced and high-stakes industries of aerospace and defence, achieving excellence is not just a lofty goal; it is an absolute...
May 28, 2023
Navigating Complex Sales Cycles: Tips for Aerospace and Defence Sales Leaders
Understanding how to navigate complex sales cycles is of utmost importance for aerospace and defence sales leaders. The nature of the...
May 28, 2023
Sales Coaching Excellence: Empowering Sales Managers for Peak Performance
Sales coaching is a critical aspect of developing and maximising the potential of sales teams within an organisation. Sales managers play...
May 28, 2023
How Business Leaders Stay Ahead in a Changing Landscape
In today's rapidly evolving business landscape, the only constant is change. From technological advancements to shifting consumer...
May 19, 2023
Strengthening Supplier Relationships: A Vital Key to Aerospace and Defence Contracting Success
In the fast-paced and highly competitive world of aerospace and defence contracting, forging strong and enduring relationships with...
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