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Why you should focus on creating a sustainable business model to achieve inclusive growth

Updated: Sep 19, 2023



A business model is a framework for how a company makes money. It's the combination of products and services that it offers, how those products and services are delivered, how the company makes money from them, who it sells them to, and how it markets them.


Sustainable businesses generate profits for shareholders without sacrificing their ability to thrive in the long term.

They offer goods or services that attract customers willing to pay a price that generates enough income to cover all costs associated with producing those goods or services. These businesses also strive to minimise their negative impact on the environment by using resources efficiently and minimising waste.


The key to success in the long term is to create a sustainable business model.


A sustainable business model is one that has a positive impact on society, the environment, and the economy. In addition to helping create inclusive growth, it will also help your company remain competitive in the long term.


What is the value of inclusive growth for your business?


Inclusive growth is a term that refers to a style of growth that benefits all members of society. It's often contrasted with exclusive growth, which is focused on increasing the wealth of a small percentage of people at the top.


Businesses that focus on inclusive growth are more likely to succeed in the long run because they have a stronger customer base, higher employee satisfaction, and greater levels of innovation. This makes them more likely to be able to continue operating successfully in the future.

Keep in mind that inclusive growth doesn't just benefit society as a whole; it's also good for your business. When you focus on inclusive growth, you're more likely to attract customers who are loyal and enthusiastic about your company's products or services. This means that they won't jump ship as soon as something better comes along—they'll stick around and keep buying from you over time.


How to create a sustainable business model that achieves inclusive growth


A sustainable business model is one that generates profit and also contributes to the common good. Inclusive growth refers to the economic growth of a company which is also inclusive of all social classes. Achieving this goal requires finding ways of generating profit while also helping those in need, either through charity or by providing jobs.


To create a sustainable business model that achieves inclusive growth, there must be value added to the products or services being sold. This means that there are benefits beyond the basic needs of survival such as health or comfort. This can be accomplished through advertising campaigns that highlight these added benefits or by providing them with free samples for people to try out before buying them outright.


Achieving inclusive growth is not just about making money but also about creating opportunities for others who may not have been able to participate before due to lack of access or knowledge about how things work in general terms so they can improve themselves financially and socially as well as contribute more effectively towards society overall without feeling like they're being left behind compared to others who seem like they're getting ahead faster than everyone else.


There are 5 essentials elements to be put in when making a sustainable business model:


  • The first element is the quality of your product or service. This is very important because it will help you keep your customers satisfied and coming back.

  • Second, you must ensure that your product or service can be reused, repaired or recycled. This will help you reduce waste and protect the environment.

  • Third, make sure that you have products and services that meet people’s needs and wants. The more they need it, the more likely they will buy it from you!

  • Fourthly, make sure that your business uses energy efficiently so as not to waste resources. Your business should also take steps towards reducing its carbon footprint in order to reduce its impact on the environment.

  • Lastly but most importantly, make sure that your business has good communication skills when interacting with clients as well as other stakeholders such as suppliers and employees so that everyone involved gets what they need from each other.


Sustainability is about more than just the environment; it's about economic and social success as well.

A sustainable business model ensures that all of your company's stakeholders—from employees to customers to the environment—are thriving. It also ensures that you're making money without sacrificing your values or ethics.


Inclusive growth is one of the most important aspects of sustainable business models. You don't want to just focus on profitability; you also want to ensure everyone has access to the products or services offered by your company.

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