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B2B Sales: Eight Proven Methodologies to Accelerate Growth.

Updated: Sep 19, 2023

The B2B sales process is a little bit different from the B2C sales process.

Instead of a single buyer, you have multiple decision-makers and influencers involved in the buying process. This requires a more complex approach to lead generation, qualification and nurturing.

It’s no secret that the B2B sales process is difficult. Companies have a lot of moving parts and there are plenty of opportunities for things to go wrong.

But if you can get your B2B sales process right, it can be very rewarding. You’ll be able to generate more sales leads and close more deals than ever before!

There are many effective ways to grow your B2B sales leads and growth. We've compiled a list of the most common, proven methodologies and strategies that businesses use to grow their B2B sales pipeline:

1. Improve lead generation

Lead generation is one of the most important parts of any sales process. It's also one of the most challenging because it requires an investment in time and resources.

  • The best way to improve your lead generation is to focus on creating valuable content that will attract qualified prospects.

You can do this by developing white papers or presentations, hosting webinars, or writing blog posts about industry trends and issues that affect your audience's business.

2. Improve lead qualification

If you're not qualifying leads before sending them to your sales team, that's a problem with your process — not just with what you're doing now but also with what you did in the past.

  • Once you've got better leads coming in, it's important to make sure they're actually qualified so you don't waste time going through a lengthy qualification process only to discover that someone isn't actually interested in buying from you after all.

This means tracking their behaviour over time so you know who's really interested in buying and who isn't — then sending those people directly into sales for immediate follow-up.

3. Develop a lead scoring system

Lead scoring allows you to rank each prospect based on their potential value and likelihood of becoming a customer.

  • This allows you to focus your efforts on high-scoring prospects while ignoring those who won’t be interested in what you have to offer.

It also helps ensure that everyone dealing with leads knows which ones are worth pursuing further and which ones should be passed on to someone else within the team for follow-up if necessary.

4. Invest in consumer data

It's important to know who your potential customers are before you start marketing to them.

  • If you don't have an accurate picture of who they are, then how can you be sure that what you're selling will resonate with them?

The only way to find out is for example by investing in consumer data analytics software so that you can get an in-depth look at who these people are and what they're looking for when it comes to purchasing products or services like yours.

5. Develop an effective cold calling strategy

Cold calling may not be a popular method of generating B2B sales leads anymore, but it’s still an effective way to reach out to new businesses and potential clients.

  • When done properly, cold calling allows salespeople to build relationships with potential customers and develop trust before asking them to buy products or services from their company.

6. Improve your website

If you want more people to visit your website, then you need to make it more attractive and user-friendly.

  • Your website should be optimised for search engines and mobile devices so that visitors can find it easily when they search for a solution to their problem.

It should also be aesthetically pleasing so that visitors will enjoy using it and feel confident about doing business with you when they make contact with you through it.

7. Create lead nurturing campaigns

Lead nurturing emails help you build relationships with leads over time by sending them relevant content based on their stage in the buying cycle.

  • These emails should be sent at least once a week until they become a customer or stop actively engaging with your business. We recommend creating a new campaign for every stage of the buyer's journey

8. Get more leads using social media marketing strategies.

Social media isn't just about posting pictures of your cat on Instagram or having a Facebook page where customers can leave comments about how great your products are (even though both of those things can be very important!).

  • Social media is also an incredibly powerful tool for generating leads for your business because it allows you to connect with people who are interested in what you have to offer — even if they don't know it yet!

Keep in mind that once you have identified areas for improvement within your B2B sales process, it’s time to put those learnings into action. Try implementing new processes, tools or teams to ensure that you’re getting full value from each stage of the sales cycle. You might even consider outsourcing certain tasks like lead generation or customer support so that you can focus on closing deals instead of handling administrative tasks.

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