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As a supplier or contractor, you are responsible for helping build the defence and military’s next generation of equipment and vehicles. You can also contribute to research and development through your work or expertise.
In order to become a supplier or contractor, you must undergo the defence opportunity assessment, which is about the process of identifying and evaluating defence opportunities for your company.
The aim of this process is to identify potential customers, market segments, and market strategies that can be used to develop new opportunities in the defence industry.
Through this assessment can also help you understand the current dynamics in the market and identify your competitors.
Why conduct a defence opportunity assessment?
To better understand your strengths, weaknesses, opportunities, and threats in relation to the defence sector.
To understand what is happening in the market (e.g. trends) and how they will impact on your organisation.
To identify target market segments where you have an advantage over competitors.
The following are some of the types of opportunity assessments that you can use to gain insight into the defence industry:
Desk research - These include analysing public information on the internet, analysing reports, media articles, etc., as well as conducting surveys with existing customers or other stakeholders who are familiar with the industry.
Interviews - Interviews allow you to gather qualitative data from stakeholders such as customers, suppliers, competitors, distributors, etc. You can use these interviews to find out what they think about specific aspects of your business or industry such as trends in technology adoption or pricing strategies adopted by competitors. You can also use interviews as part of a larger customer experience evaluation or customer satisfaction survey.
Industry and technology surveys - These surveys gather information from companies in an industry or technology area to find out what they're doing, how they're using resources, and where they see opportunities for growth. This information will also help you tailor your offerings to meet their needs.
Market research reports - These reports provide market analysis for a particular product or service, including its size, growth rate, and potential for future growth. They can also provide information about competitors' products and pricing strategies so that you know where there's room for improvement in your own offerings.
Keep in mind that opportunity assessments are an important tool for any business or contractor aiming to break into the defence industry. They provide information on market size, competitor activity, and other key factors that will help you understand whether there is a market for your product or service.
The world is changing very fast and the future is uncertain. The defence industry is one of the most dynamic sectors in the global market, which means that if you are a supplier or contractor, it is important for your business to be prepared for any changes.
When it comes to conducting the defence opportunity assessment, there is no better expert than us. We have worked with many different companies and organisations over the years, so we know exactly what you need to do to be successful in this field. Contact us at associate@premiumconcept.be and let's collaborate!