top of page

From Planes to Satellites: Diversifying Business Models in Aerospace and Defence

Updated: Sep 15, 2023


The aerospace and defence industry has been a cornerstone of technological innovation and progress for over a century. From the early days of aviation to the present day, it has continually pushed the boundaries of what is possible through advances in engineering and manufacturing.



Today, the industry is facing new challenges as it grapples with a changing business landscape and shifts in global geopolitics. One of the key ways that companies in this sector are adapting is by diversifying their business models, moving beyond traditional manufacturing, and embracing new technologies such as satellites. In this blog, we will explore the various ways in which companies are diversifying their operations and the potential benefits and drawbacks of these strategies.


The aerospace and defence industry is undergoing significant changes as companies diversify their business models and embrace new technologies such as satellites, UAVs, and advanced materials and manufacturing techniques. These technologies offer tremendous potential for growth and innovation.

But they also present significant challenges, including regulatory hurdles, competition, and the need for significant investment in research and development. However, companies that are able to successfully navigate these challenges stand to gain a competitive advantage and position themselves for long-term success in a rapidly evolving industry. As we look to the future of aerospace and defence, it will be fascinating to see how companies continue to innovate and adapt to the changing business landscape.


Another way that companies in the aerospace and defence industry are diversifying their business models is through the use of advanced materials and manufacturing techniques. Companies are increasingly investing in materials such as composites and alloys, which offer significant weight savings and durability compared to traditional materials such as aluminium. Additionally, companies are adopting advanced manufacturing techniques such as additive manufacturing, which allows for the creation of complex geometries and reduces waste.


One company that has successfully diversified its business model through advanced materials and manufacturing is General Electric (GE). Traditionally known for its aircraft engines and turbines, GE has recently made significant investments in advanced materials and manufacturing. Through its subsidiary, GE Additive, the company has developed cutting-edge additive manufacturing solutions, including 3D printing, that are changing the way we design and manufacture components for aerospace and defence applications.




GE's move into advanced materials and manufacturing has allowed the company to expand beyond its traditional manufacturing operations and capitalise on the growing demand for lightweight, high-performance components. By leveraging its expertise in engineering and manufacturing, GE has been able to develop innovative solutions that are driving growth and diversification in the aerospace and defence industry. Additionally, by diversifying into advanced materials and manufacturing, GE has reduced its dependence on traditional manufacturing methods and positioned itself as a leader in the industry.


Aerospace and defence companies are increasingly diversifying their business models by expanding into new markets and technologies beyond traditional aircraft manufacturing.


One of the key areas of diversification in recent years has been the development of satellites and other space-related technology. With the growing demand for global connectivity and advancements in satellite technology, this area offers significant potential for growth and expansion.


One company that has successfully diversified its business model into the satellite industry is Boeing. Traditionally known for its commercial and military aircraft manufacturing operations, Boeing has made significant investments in satellite technology and services. The company has developed a range of advanced satellites, including geostationary and low-earth orbit satellites, which provide a range of services such as communication, earth observation, and remote sensing.




However, the move into the satellite industry has also presented challenges for Boeing.



For one, the industry is highly competitive, with several major players investing heavily in research and development. Moreover, the technology requires significant investment in research and development, as well as the training and development of skilled personnel. Despite these challenges, Boeing's investment in satellite technology and services has paid off, as the company continues to develop innovative solutions that are driving growth and diversification in the aerospace and defence industry.


The aerospace and defence industry is undergoing significant changes, and companies must adapt to stay ahead of the competition. Diversifying business models by expanding into new markets and technologies, such as satellite technology and services, is essential to remain relevant and capitalise on emerging opportunities.

By investing in research and development, partnering with other companies, and leveraging their expertise, aerospace, and defence companies like Boeing and Lockheed Martin are setting themselves up for success in the future. As we look to the future of aerospace and defence, it is clear that the companies that are agile and innovative will be the ones that succeed in the long term and significantly implement development strategies such as:


  1. Invest in Research and Development: As the aerospace and defence industry evolves, investing in research and development is critical to stay ahead of the competition. Companies should focus on developing innovative technologies and solutions that can help them expand into new markets and capitalise on emerging opportunities.

  2. Foster Partnerships and Collaborations: Strategic partnerships and collaborations can help aerospace and defence companies leverage their expertise and resources to develop new products and services, expand into new markets, and share the risks and costs associated with new ventures. Companies should explore partnerships and collaborations with other companies, governments, and academic institutions.

  3. Explore New Technologies and Markets: With the growth of satellite technology and the increasing demand for global connectivity, aerospace and defence companies should explore new technologies and markets beyond traditional aircraft manufacturing. Companies should focus on developing innovative solutions that can address new and emerging needs in areas such as satellite technology, drones, and autonomous systems.

  4. Develop a Diverse Workforce: A diverse and inclusive workforce can help aerospace and defence companies foster creativity, innovation, and growth. Companies should focus on recruiting and retaining talent from diverse backgrounds and creating a culture that values diversity and inclusivity.

  5. Embrace Sustainability: With growing concerns about climate change and environmental sustainability, aerospace and defence companies should focus on developing sustainable solutions and reducing their carbon footprint. Companies should explore the use of sustainable materials and practices in their manufacturing processes, and develop technologies that reduce emissions and environmental impact.



Key Takeaways:

  • Diversifying business models in aerospace and defence is crucial for companies to stay ahead of the competition and capitalise on new technologies and markets.

  • Strategic partnerships and collaborations can help aerospace and defence companies leverage their expertise and resources to develop innovative solutions and expand into new markets.

  • Investing in satellite technology and services presents a significant opportunity for growth and expansion in the industry, as demand for global connectivity and advancements in satellite technology continues to grow.


bottom of page